If I were a professional cyclist and a cancer survivor with
a charity, and needed a high PR profile with an American hero status, and I
wasn’t above subverting everything within my reach to my own purpose, perhaps I
would’ve used such a charity as means to serve my own ends, hoping one day it
will save my neck when the proverbial shit hits the fan.
The last of Lance Armstrong’s sponsors Oakley released a statement earlier today – after the UCI finally officially stripped all of his palmares going
back to Aug. 1, 1998 – parroting what all of his other sponsors said last week,
“we will no longer deal with Lance Armstrong, but will continue to support the
Livestrong Foundation.”
From the sponsors’ standpoint, I can understand the PR move.
They had a very tough choice, with only one financially palatable option. Their
choices were: 1. Drop both Lance and Livestrong, in which case they could face
a PR backlash for ceasing support for cancer awareness. 2. Continue their present
relationships with both, which, if not financial suicide, would be a horrible
business move. 3. Drop Lance and maintain their support for the charity. This
was likely seen as splitting the baby, but that was the sponsors’ business
move.
It is now difficult for apologists to defend Lance with the
common “he never tested positive” defense. Those who now make the “even playing
field” argument (I’ve made the argument myself in the past.) signal they
haven’t adequately familiarized themselves with the evidence made public by
USADA. The apologists’ last stand is Livestrong. “Even if he was a cheat and a
doper, he’s still a cancer survivor and he’s done a lot for cancer.” That’s a
loose paraphrase of the commonly proffered statement. I don’t buy it and here’s
why.
Surviving cancer. Yes, he got cancer and survived, can’t
argue with that. However, I’d be interested to hear from an oncologist on what
the use of testosterone, hgh and steroids do to the risks of testicular cancer. (Remember that those are substances he admitted to using in 1996 while talking to his doctors in front of Frankie and Betsy Andreu as well as his girlfriend at the time and an Oakley rep.) I make that statement with full understanding that even if those substances
increase risk, there is absolutely no way to show causation. So let’s give him
that – he’s a cancer survivor. But so are millions of Americans.
(No)Money for research. I can’t believe there are still
individuals, and some very well respected publications, making statements that
Livestrong has done a lot for cancer research. The fact of the matter is that
relatively speaking, Livestrong has done almost nothing for cancer research.
Livestrong realized early on that it was too small to make an impact in
research, so it moved to awareness. Virtually no money went to research after
2005 and very small sums were doled out prior. But even with that platform,
funds are sometimes used in questionable ways. Not questionable as in
fraudulent, but more in the sense of, “does it really make sense for a cancer
charity to do this?” This is a great piece on the Livestrong Foundation in Outside Magazine.
Lobbying efforts. A recent story by the Wall Street Journal examined lobbying efforts by Livestrong on behalf of Lance Armstrong. Namely, a
lobbyist on Capitol Hill, hired by the Livestrong Foundation, paid a visit
to congressman Jose Serrano (D-N.Y.) to discuss looking into USADA and its
federal financing (all $10 million of it annually). I typically don’t think of
lobbying efforts on behalf of a cancer awareness charity involving blocking
funding for an organization created to prevent doping in sports. Ask
yourselves, what would motivate Livestrong to do this? Protecting its cash cow
(and chairman at the time) is the first thing that comes to my mind.
Questionable payments. On Feb. 3, 2012, the Livestrong
Foundation donated $100,000 to Planned Parenthood. The other interesting thing that happened that day is that the federal government officially closed its investigation of Armstrong without
reason, or explanation, and contrary to the wishes of those in charge of
handling the investigation. Coincidence? If so, it sure as hell is a convenient one.
Does Livestrong do good things? Yes, of course. Is it also a
PR front for Lance Armstrong? There’s very little doubt in my mind that’s the
case. I’ve donated to Livestrong and I don’t feel cheated, or angry, or
entitled to my money back. But I won’t be making any more donations to that
organization. I will continue to support other cancer charities because I feel
my money will be better used and actually go to research directed at curing
this horrible disease.
So what now? I believe Livestrong can go on without Lance
Armstrong, but two things have to happen first. One, Lance needs to be
completely out with no ties to the organization. Two, an independent accounting
firm needs to do a complete audit and determine how much money was spent on ultra
vires activities. Once those two things
happen, the charity can survive and prosper and continue to fill the
niche it has self-chosen without Lance casting a shadow of doubt over its motivations.